All Voiceovers and Jingles on these Demo’s can be personalised for you!
Pete Wilson Productions - “Hospital Radio Demo” (Starting from £60 per cut)
Including Hospital Radio Non - Custom Jingles (25 cuts for £25)
3 Reasons Why Jingles are Powerful in Advertising and Promotion
Like most people, you have that one jingle that has become your earworm. It gets stuck in your head and
keeps playing, or, as soon as you hear it you can’t help but sing along. Although jingles have become less
popular more recently, they are still effective. Below is a look at three reasons why jingle marketing is a
powerful tool for advertising and Promotion.
1. A Jingle Can Become a Major Brand Element
Some brands have become synonymous with their jingles. As soon as the jingle begins to play, the audience
thinks of the brand. Or, when they hear of the brand they think about the jingle. Some of the most famous
jingles are for McDonald’s, Heinz Baked Beans, Murray Mints, Fairy Liquid and Toys R Us (to name just a few!)
As soon as the catchy tunes start playing, listeners immediately recognize the brand.
2. They Promote Word of Mouth Marketing
Jingles are like a good song. As soon as you hear it, you want to tell your friends and family about it. The song
may even come up in random conversations. Similarly, you may find yourself humming or singing the jingle
around other people.
3. They are Memorable
Jingles are light-hearted and warm. They create an immediate connection with the listeners. They are fun and
easy to listen to with rhymes in the lyrics and pitch patterns that enable them to be encoded in the brain
easily. As a result, they become embedded in your subconscious. It’s no wonder they keep popping up in
mind when least expected. This also explains why people can remember a jingle that they heard more than
half a century ago.
